Friday, March 17, 2006

romancing money

Vinay kamat

Risk is the biggest differentiator. Take it, and you separate yourself from the crowd. If that doesn’t tickle you, just think: If the economy is beaming, salaries are galloping, and jobs are exploding, what should you do? How do you sense change and pocket it? How do you junk conventional thinking and position yourself for the next big leap? How do you power your career? How do you hitch your wagon to India’s growth engine?

Look around. Your friend has trebled his salary in one year by jumping jobs. Your ex-colleague can’t stop talking about her SUV, the first piece of prosperity she gifted herself on becoming a veep. Your cousin, who runs a VC-funded startup, has bought chunks of real estate across the country. Everyday, you read about IIM freshers setting salary benchmarks. In this cat race, would you like to be a bystander or a marathon man?

More than stamina, you need insight. If you map the change around you, you will see something profound: Even as you are battling IIT freshers in the workplace, your job is rapidly turning obsolete. Two years ago, you could have hung in—even performed—by reinventing yourself. Now, you need to jump on another bandwagon: wealth-creation. It is the mumbo-jumbo of material salvation.

Perhaps the best paperback to carry around these days is a 1997 book that pops frequently on bestseller lists: Rich Dad Poor Dad. Its racy plot lies in the sub-title: What The Rich Teach Their Kids About Money—That The Poor And Middle Class Do Not. If you present you daughter with Rich Dad on her 11th birthday instead of Pride and Prejudice, don’t feel guilty. This is the age of wealth- creation, where hyper mobility, obscene sign-on bonuses, and lavish penthouses, are signs that you have arrived. And, if greed is ethical, why not pay for it through EMIs?

Rich Dad’s author Robert Kiyosaki has a portfolio of tips for the uninitiated. The controversial financial bible can be reconstructed into a few commandments:

1.Focus on assets, not income.
2.Understand accounting, investing, marketing, and law.
3.Master communicating skills.
4.Don’t fear risk.
5.Remember: you are one skill away from success. Find out which.
6.Employ money

Well, you need to read the book to put the canons in perspective. You may even come up with an alternative title: How To Romance Money.

Next time you hear about an executive who has chucked her job at 33, don’t dismiss it. It is the surest sign that India’s middle class is moving into asset class. Interestingly, filthy rich dads may call it rational exuberance.

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